Develop High-Profitability Topics

"Why do you rob banks?" the officer asked infamous bank-robber Willy Sutton moments after he arrested him...
"I go where the money is."

Goal-of-the-DAY... Use the SUPPLY and DEMAND WINDOWS to build a MASTER KEYWORD LIST, fully researched, of 5 HIGH-PROFITABILITY KEYWORDS for each of the 3 Site Concepts (brainstormed in DAY 2).

With this goal in mind...

Let's say that you love fashion. You eat, live and sleep it. You read all the fashion magazines. You head straight to that part of any bookstore. Your friends beg you to talk about something else "for a change!"

It's time to brainstorm and prune. Initially, you'll brainstorm as many related "Keyword-Focused" topics as possible that are related to fashion. Then you'll prune out the low-profit-potential ones.

First thing you do? Power up what I will call your "keyword tool center." There are three WINDOWS of information that you will be researching...

1) DEMAND
2) SUPPLY
3) BREAKOUT

Open your browser and start with...

WINDOW #1 -- THE DEMAND WINDOW

Time to brainstorm some Keyword-Focused topics with Search It!...

http://searchit·sitesell·com/

If you're not tapping into the unlimited information on the Web, you're missing out. Search It! converts you into a business power-surfer.

Search It! has so many useful purposes, for example...

. brainstorming
. competitive research
. domain naming and legalities
. PREselling content idea development
. identification of new monetization avenues

This powerful unique tool is simple to use. Keep it handy on your desktop -- perhaps in the upper left corner of your browser.

OK, let's fire up Search It!. (If you are running a pop-up blocker, please be sure to click on the pop-up blocker help link for important information.)

A search could involve three or four steps. STEP 1 and STEP 2 both utilize a drop-down menu. For example, here is STEP 1's menu.

Now that the mini-orientation is over, let's get started.

STEP 1. Select "Brainstorming" from the Search Category menu.
STEP 2. Select "Overture Suggestions" from the Search Type menu.

(Overture, now owned by Yahoo!, is soon to be renamed "Yahoo! Marketing Solutions." We'll use "Overture" until that time.) Here's what you have done so far.

Don't forget to click on the help link before you proceed!

STEP 3. Enter the keyword "fashion" (without the quotes).

In this course, the term "keywords" includes both single words and multi-word phrases. When building a keyword list, never limit yourself to single words. Many more people search using multiple-word keywords composed of two, or even three, words.

Since there is no STEP 4 for this particular search, you can now hit the Search It! button. (Do not use the Enter or Return key.)

Let's quickly recap your search formula.

Search It! > Brainstorming (STEP 1) > Overture Suggestions (STEP 2) > fashion (STEP 3)

Please note. we will use the above shortcut style when outlining the steps of future searches.

OK, onwards and upwards. Got your DEMAND WINDOW ready? Here are the most common keywords that Web surfers search upon that contain the word "fashion" at Overture.

The number in the left column is the number of times that each keyword was searched in the preceding month at Overture. In a sense, it's an indication of the DEMAND (by your potential visitors) for each keyword that contains the word "fashion."

You may have noticed that all words are singular. Overture does not differentiate between the plural and singular forms of words. If you do a query for "fashion model" or "fashion models," you get the same results... 100064 fashion model

That "100064" is a combination of all the searches that were done for "fashion models" and "fashion model" at Overture during the previous month.

Only one problem... what if 100062 of those 100064 searches were for "fashion models?" There would not be much point in making a wonderful Web page about "fashion model" (singular), would there? After all, no one would be searching for "fashion model," if that were the case.

Usually, your instincts will tell you which version is the most popular. However, to be on the safe side, do a quick reality check by using the 7Search "Related Keywords" Tool...

http://www·7search·com/scripts/advertiser/sample_get·asp

And the results?

fashion models 0 vs. fashion model 7,179

(The numbers here are different from those we got through Search It!, but the outcome remains the same. Use "fashion model," rather than "fashion models.") Why is this second search worthwhile doing? Because, as you'll see later on, you'll create content pages with topics that focus upon your HIGHEST PROFITABILITY keywords. And PROFITABILITY is partly determined by the DEMAND for your keywords (i.e., how many times people search for them).

If you are following along with this example by actually doing it, the numbers may have changed but the basic ideas and conclusions remain valid.

OK, what do we have so far? We've got a good idea of what your potential visitors want. In other words, we know what's in DEMAND, and by how much, for a variety of keywords (some of which will become your HIGHPROFITABILITY, Keyword-Focused topics) that contain the word "fashion."